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Bathing Ape is an interesting Japanese phenomenon. Run by Nigo, tight with Cornelius, intimately hooked up with Adam G., Lucas, and Co. at Tokion magazine, Ape gear is the fashion equivalent of crack cocaine. When we found the shop in Harajuku, there was a line of about 50 kids JUST WAITING TO GET INSIDE. It didn't make any sense. Paul decided to brave the line and believe the hype, and was treated to limited edition $70 t-shirts and other exclusive fashion items, most emblazoned with the familiar Planet of the Apes visage. The products are cool, there is no doubt about that, but the lasting impression in our minds was, predictably, "I want to start something that has kids lining up to pay 70 dollars for one of my t-shirts." |